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Mango Power
Brand Strategy and Visual Identity Design
We worked together with our brand client to create a brand image that serves as a warm guardian for household environments and a leading figure in the field of environmental-friendly technology.
Through our integrated design services for brand, product, and interaction, we have incorporated harmonious and trustworthy environmental concepts, thoughtful and innovative technological ideas, as well as refined and humanistic ideas into the brand's tone. These ideas are fully reflected in the brand's product family language, official website interface, Indiegogo crowdfunding page, industry exhibitions, and other touchpoints.
Type: Brand Design, App Design
Client:
Design Team: Zheli Wang, Yuchen Cao, Liyang Xu
Design Period: 2021
Date of Launch: 2021
Target Market: B2C consumer markets in Europe and America
Awards:
Brandstar Award 2022 - Brand Overseas Agent Service - Brand Design
Logo Concept
Our logo is designed to look like a mango-shaped window light, sliced into three pieces, that also represents a battery level indicator and a simplified letter "M".
LOGO and Product
When the logo is applied to the product, it presents an elegant and generous visual effect. Simultaneously, the curved design of the logo complements the curved profile of the product.
Primary Brand Colors
Our brand's primary colors consist of blue-black and mango yellow. The yellow color serves as an accent, while the blue color forms the background. This color scheme reflects the core brand imagery of a "warm and bright home under the vast starry sky."
Brand Typeface
We chose the sans-serif typeface Lato, with a balance of sharp edges and soft curves, to embody our brand's vision of fusing technology and humanity.
App and Hardware Screens
Our product's app and hardware screen interface features simple and vivid visual elements in a skeuomorphic style, which convey the story of environmental protection and technology while seamlessly synchronizing with real-time backend data.
By combining hardware and software, users can monitor their home's power grid, calculate optimal power usage plans, and achieve a smart energy-saving experience, transforming power products into home assets. They can also join environmental communities, visualize carbon reduction and energy-saving data, and create incentives to build sustainable communities.
Feel the warmth of MANGO anytime, anywhere.
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