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Nebullar by XC-Tech
Brand Strategy and Visual Identity Design
NEBULLAR, an emerging mid-to-high-end technology brand under XC-TECH, specializes in retail POS machine software and hardware manufacturing and sales. Rooted in a spirit of boundless exploration of the universe, nebulae inspire creativity and convey a compelling technological force. NEBULLAR aims to redefine its parent company's market perception, transitioning from a focus on price competition to highlighting cultural value communication.
We have designed a comprehensive visual language for the brand, combining hardware technology attributes with increased emotional depth. Our objective is to create a brand identity that resonates with modern technological aesthetics, energize the global POS industry, elevate service experiences, and drive the digitization of the retail sector collaboratively.
Type: Brand Design, Web Design, Info Design
Client:
Design Team: Zheli Wang, Yuchen Cao, Waner Zhang
Design Period: 2023-2024
Date of Launch: 2024
Target Market: B2B markets in Europe and America
Brand Logo
The brand's logo design embraces a flat style with international appeal. The graphic symbol revolves around the initial "N" of the Nebullar brand name, resembling two vertically mirrored letters "n" interlocking, symbolizing the interconnectedness of energy.
Brand Typeface
The Montserrat font was designed by Julieta Ulanovsky, inspired by the posters and signage of the Montserrat community in Buenos Aires, and was released in 2011. This font exudes a modern and stylish aura, perfectly matching the sophisticated and atmospheric style tone of brands.
Brand Colors
The brand's color palette features a primary hue of purple, complemented by secondary shades of blue and gold, as well as functional grayscale tones. With this versatile color system, the brand can effectively communicate a variety of emotions.
Brand Shapes
The diverse rounded shapes derived from the brand logo offer a paradigm for versatile applications across brand touchpoints.
Brand Online Touchpoints
The brand's diverse online touchpoints combine extended graphics, colors, and elements of digitalization to significantly boost brand communication effectiveness.
In January 2024, the NEBULLAR brand made its inaugural appearance at the NRF exhibition in New York, receiving a highly positive reception from the industry.
NEBULLAR is committed to empowering vast merchants to embark on a new era and co-create business brilliance through positive connections.
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